Benidorm, The Riviera Of The Costa Blanca

For decades, Benidorm has held a special, almost mythical status in British holiday culture. What started in the 1960s as a quiet fishing village on Spain’s Costa Blanca transformed into a purpose-built high-rise paradise designed specifically for mass tourism—and the UK fell head over heels.

Whether you love the buzzing, unapologetic energy of the New Town or the authentic Spanish charm hidden in plain sight, here is why millions of Brits keep heading back year after year.

The Sun, Sea, and Unbeatable Value

At its core, Benidorm’s appeal comes down to a simple formula: reliable Mediterranean sunshine, golden sands, and fantastic value for money.

• The Beaches: Levante Beach is the heart of the action, packed with sun loungers, water sports, and a bustling promenade. If you prefer a slightly calmer scene, Poniente Beach offers miles of spotless sand where local families and tourists mix effortlessly.
• Budget-Friendly Bites: Where else in Europe can you get a full English breakfast, a pint, and a sunbed for a fraction of what you’d pay back home? The resort’s sheer density keeps prices competitive.

Two Distinct Worlds in One City

One of Benidorm’s best-kept secrets is that it caters to completely different types of holidaymakers, often just a few streets apart.

• The New Town (Levante): This is the classic “Brits abroad” experience. Expect cabaret bars, tribute acts, sports pubs showing the Premier League, and nightlife that goes on until dawn.
• The Old Town (El Castell): Walk past the central square, and you enter a maze of whitewashed cobblestone streets. Head down Calle Santo Domingo—known locally as “Tapas Alley”—to swap lager and chips for authentic Spanish pintxos, fresh seafood, and crisp Rioja wine.

Why It Keeps Winning

While snobs might dismiss it, Benidorm was actually ahead of its time urbanistically. Its vertical layout (full of tall skyscrapers) leaves maximum green space and public beach access, making it one of the most efficient and sustainable resort designs in Europe.

Add in world-class theme parks like Terra Mítica, waterparks like Aqualandia, and a short 40-minute transfer from Alicante Airport, and it’s easy to see why families, stag and hen parties, and retirees alike keep it at the top of their list.